Your customers are online more than ever—paying bills, shopping for groceries, and even ordering dinner!

 

In a survey, approximately 55% of people said they prefer to get their local news and weather on a digital platform (social media, website, mobile app, etc.) versus 30% for television, 10% for radio, and 5% for newspapers (including digital versions).

 

During major news and weather events, 75% of people said they turn to a local news source instead of a national news source.

 

WAKC is Knox County’s first and only digital news and weather source.

 

Our website, weareknoxcounty.com, is updated multiple times daily, and we plan to stream about 30 minutes of local news, weather, and community content each week starting in 2025.

 

During a soft launch in October 2024, our website attracted nearly 30,000 unique visitors—and our reach keeps expanding.

 

When you advertise with us, your message reaches thousands, connecting you directly with potential clients across Knox County.